Independent Grocer to Replace HOWS Market in Malibu

Center representative hopes the new market will open March 1 at the Trancas Country Market.

Patch file photo
Patch file photo
The HOWS Market, that used to be located at the Trancas Country Market, has been replaced by a new independent store, Vintage Grocer, reports the Malibu Times.

"Several banners went up on Wednesday displaying the new name and center representative Scott Rozier said he is hoping for a March 1 opening, with possibly a soft opening around Feb. 19," according to the article.

The new store's banners announce it will offer services such as a juice bar, a hot buffet, a salad bar, a brick oven pizza and a sandwich bar, according to Malibu Times.

For the full story, visit the Malibu Times website.

Stephanie Bennett January 11, 2014 at 11:05 AM
It is easy to complain, but I for one am very happy to have an alternative to Pavilions, which is horrible. Let's not be critical yet and please give this market a chance
Mark Hayes January 11, 2014 at 12:51 PM
Everyones a critic. Perhaps they should have put a ballot measure forward to name the market. Just kidding. The center is full of independent tenants and a gourmet grocer is finally going to open. Malibu locals both old and new should embrace this center as it appears to have done what was asked. I for one will continue to frequent the local businesses (Sam at Trancas cleaners,Postal Annex,Drill, Sea Lily, and the nursery) as well. It doesnt look or feel like the "Branded civic center" so I am optimistic that we can stop the criticism and give it a chance to fulfill our west end needs. One last thing. A note to the Market management: Listen to your customers and offer to get them what they ask for.
George Paige January 11, 2014 at 03:37 PM
Definitely looking forward to "Vintage Grocer" opening it's doors. We should all withhold our opinions until they launch...and give them time to work out the kinks...which will be inevitable. As much as I look forward to an alternative to Pavilions I also look forward to the entire Center being completed, up and running. It's going to change the social ambiance of this end of Malibu for the best.
hellwood January 11, 2014 at 03:42 PM
who cares about the name? ...like HOWS was any better. Hopefully the food is good and prices are fair so the parking lot at Pavillion's will be less of a nightmare
Mark Hayes January 11, 2014 at 06:09 PM
Mr. Paige and Hellwood - The voices of reason and patience. Lets give the place a chance and allow them to modulate to our very demanding community. There is such a variety of people here and it will be hard to please everyone but the need is there for a great market that specializes in quality food and the lost art of customer service.
Marshall Thompson January 12, 2014 at 12:35 PM
It will still be referred to as the "Trancas Market," I believe.
Julie Eamer January 12, 2014 at 05:52 PM
INDEPENDENT...really? Google..Walmart Grocery Stores! The new "Walmart Neighborhood Market" opened in Oxnard. Popular Towns and Cities, San Francisco etc. are getting the Boutique-"VINTAGE GROCER" they change their Walmart name for the area (wonder why).....the LLC is the Walton Family. Please.. INDEPENDENT..I'm sure Sam, Drill, Sea Lily, etc. would love to be INDEPENDENT as "Vintage Grocer".
Mark Hayes January 12, 2014 at 07:01 PM
Julie feel free to shop at Vons.
Julie Eamer January 12, 2014 at 07:37 PM
They are still not an INDEPENDENT market...no matter how many INDEPENDENT suppliers they have. I’m not pooh-poohing them I know they have hired locally a good guy from over the hill. My beef is people need to know (to make their own decisions ) who REALLY owns, runs(has the last word) & profits from this market. To call it an INDEPENDENT Market is not true. Some people I’ve talked to wont step foot on the Trancas property or Ralph's because of Walmarts human Rights issues, pensions, employees etc..they have been sued more than, someone said, more than any other company in the US...?????? I don’t know....just saying! I’ll be shopping there, I lost my scruples years ago!
Mark Hayes January 12, 2014 at 08:36 PM
so maybe your intense scrutiny and constant criticism will make them want to sell. Then the expenses can triple and the small tenants can thank you. I dont care who owns the market just maintain a high standard which the two corporate markets (Ralphs and Vons don't),get us the freshest and most organic meat and produce possible and set a new level of customer service.
Stoked January 13, 2014 at 12:08 PM
Please supply a link to the Walmart rumor. I have already spent too much time trying to confirm their connection to 'Vintage Grocer' and haven't had a hit yet. In my book, that would be a major turnoff but I will remain optimistic until I have proof.


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