Chipotle Opening Expected in Two Weeks

The Denver-based chain will open Oct. 24 on Cross Creek Road in Malibu.

Chipotle will be opening at the Malibu Village later this month.

The opening is set for Oct. 24 on Cross Creek Road between Pacific Coast Highway and Civic Center Way, according to Jessica Smith, a spokeswoman for the Denver-based chain, which initially expected to open in June.

The Malibu Planning Commission approved plans for Chipotle in April, which includes an outdoor patio.

The eatery will be allowed to serve beer and wine inside the business, but not on the patio.

Valerie Sklarevsky October 12, 2012 at 03:59 PM
Where exactly? perhaps a landmark? Thanks, Valerie
Jessica E. Davis October 12, 2012 at 05:15 PM
As the story says: "on Cross Creek Road between Pacific Coast Highway and Civic Center Way." It's right by True Religion at the Malibu Village.
Malibu October 12, 2012 at 06:30 PM
Howdy's and Chipotle make for some nice variety.
Pamela Conley Ulich October 12, 2012 at 07:22 PM
Will this restaurant contribute to or take away from "Malibu"? According to CNN Money, Chipotle has 1,150 company-owned restaurants in 38 states in the U.S. and serves almost 800,000 people a day. It's top-performing locations can "move 300 customers an hour." If the City Council had enacted a formula business ordinance, we would not have had the opportunity to celebrate this grand opening.
J. Flo October 12, 2012 at 07:47 PM
Just another perspective . . . Malibu Real Estate (ironic name) says: "Howdy's and Chipotle make for" - how about . . . an unbalanced, David&Goliath assault on an individually run business across the street, a mammoth - billion dollar corporation vs a small independent, unwise competition for Howdy's. I spoke to Howdy yesterday - I would suggest that more people do the same. EVEN American Express understands and supports the need to keep small businesses in place and more importantly to protect and encourage their existence. Let's love-up our small guys, too!
lw October 12, 2012 at 08:05 PM
For years Malibu had Pizza Hut, a national chain.It was a great place to eat for young families, the youth organized sports teams had many events there (I remember eating there at least once with every sports team that my kids were on), and it was cheap eats for the local teens after a film. I've never eaten at a Chipotle's, and though my kids are now grown, I sure hope Chipotle's is kid-friendly for the young families of Malibu today. When I first moved to Malibu, the "downtown" area of Malibu even on beach days was quiet and sleepy. Now we have national chain clothing stores. We've become a shopping mall to lots of non-locals who pack our coffee shops and shopping areas on weekends, and a retirement home's bus unloads its residents here. The "Malibu" that PCU speculates about is long gone. Probably the shape of things to come is embodied by the large, lit sign along PCH with blinking lights, "Rosenthal Wine Tasting". Tacky, loud, in your face. Alas, that's the future of our "Malibu".
R Y A N October 12, 2012 at 10:19 PM
Before it was Pizza Hut (Pepsi), in the 80's it was Straw Hat Pizza. They had a large dining room that went behind the neighboring storefront to the east. A big-screent TV would show games or other programs, and the benches there were picknick style. Later, the salad bar was a lunchtime favorite for all-you-can-eat, where I'd pig out with workers from Malibu Lumber, Pepperdine commuter students, or after-school kids. It was a safe place for kids to meet and hang out, and they had a take-out window.
John Martin October 13, 2012 at 03:10 PM
I wish it was real Mexican food, not corporate comfort food. The only thing Mexican about Chipotle will be the dishwashers in the back, who no doubt will be commuting from who knows where.
Mark Hayes October 13, 2012 at 04:30 PM
The thing about Chipotle is that they have a very interesting store but they are a public stock so the goal becomes all about expansion. How many stores can they open and how big can they become.Then some financial daddy warbucks group comes along and buys the company for a premium and voila. The store turns to crap and the concept overexpands and fails or becomes bery mediocre. In the meantime competitors fail like the small local stores because the giant is very well funded,particularly in the beginning.
Mark Hayes October 13, 2012 at 04:35 PM
As an example Whole Foods is now an almost 3 billion dollar company and many of us who remember Mrs. Gooches will clearly tell you it is not the same. It is rumored that giants like Monsanto and others are eyeing Whole Foods as a takeover target and before to long someone will get their corporate hooks into them. This is the real danger for our small local businesses. Our local entrepeneurs are irrelevant to the big stores. Few if any ever join the chamber and really give back to the local community. One has to go to the corporate level to get them to participate but a business like Point Pizza can decide to support the local schools and teams as a real effort to be a part of the community.
John Martin October 13, 2012 at 05:46 PM
Very well said, Mark. It's sad that every little town is soon to be the same as every other little town. Tourists drive around looking for a Starbucks, not a coffee shop. Or a Chipotle, not a taqueria.
Marianne Riggins October 13, 2012 at 06:02 PM
Mark, while I see you point I think you are discounting the effect the internet and other social media have on business. Take for example the gathering for Point Pizza on Friday, most people were informed by Facebook, Patch and other electronic methods and hundreds turned out on very short notice. Facebook, IM, Twitter are some examples of how the world is changing and how information is exchanged. At the last City of Malibu Public Safety Commission meeting the Sheriff noted that they felt the reason Escondido Falls, Paradise Cove and other impacted areas are gaining popularity has a lot to do with the internet as much as any other method of advertising. Malibu small businesses will survive in large part by being special, unique and something that can't be found everywhere.
Mark Hayes October 13, 2012 at 06:06 PM
One more thing. Landlords often fall for the trap of big companies thinking it brings financial security. Wrong. Look at the list of corporate failures in the retail industry. Blockbuster,Wherehouse records,so many yogurt shops I cant name them all,so many retsaurant chains I cant name them all either. The list goes on and on. Now the supermarket industry is failing and only a few remain. Go original I say.Think independent.
Mark Hayes October 13, 2012 at 06:19 PM
Marianne, You are right about the effect of social media on business but the bottom line for small business is the lack of affordable places to rent and the exorbitant extra charges that are passed on to the tenants. These are much more easily absorbed by the big guys. With very little space for independents to choose from and very poor examples set by the city (Lumberyard and going for the big bucks) and no real incentives for the landlords that will motivate them to keep small business what is the independent to do.They walk on eggshells with their landlords and have virtually nowhere to go. Salvation has to come from the community because the council in effect hasnt done anything.
Mark Hayes October 13, 2012 at 06:20 PM
Please dont tell me how the shoe store was granted a pass and koss has an array of small business. Bottom line is that it is to expensive to rent here and no solution in sight.
J. Flo October 13, 2012 at 08:58 PM
"Malibu small businesses will survive in large part by being special, unique and something that can't be found everywhere." Tell that to: Tops Gallery- Indiana Joans - Sea Lily Florist - Trancas Nursery - Levon Shoe Repair - Point Pizza - Zuma Hardware - Malibu Beach Club - Ballet By The Sea - Color My Mine - Anouk - Rock Star Jewelry - Leather Waves - McClane Art Gallery and on and on and on and on . . . and this is only going to get worse. Count on it. We've walked the length of Malibu businesses and personally spoken to these individual owners - the very bottom line comes down to simple math. Exorbitant rents and evictions are the #1 problem. What these independent businesses can afford and if the landlords support them, 1 + 1 does = 2. The long-term solution, as other cities have found, lies at both the resident AND the City level. The sleeping giant of concerned citizens is waking up - we do hope that our city and the landlords are listening. This giant is NOT going to go back to sleep.
Michael Osterman October 16, 2012 at 12:26 AM
Sorry Mark. Check their last financials. $5.3 BILLION in sales
Malibu King October 18, 2012 at 08:36 PM
Normally, I'd share your sentiment. I'm a big proponent of supporting mom and pop businesses, but howdy's has aweful food, not to mention being over priced. I look forward to eating a vegetarian salad at chipotle while reminiscing over the Pizza Hut days.
Malibu King October 18, 2012 at 08:38 PM
How do I flag this for racism?


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