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Erewhon Natural Foods Eyes 2013 Opening at Trancas Country Market

The Los Angeles-based store, which is independently owned, plans to offer organic meat and locally grown produce, as well as a juice bar, a beer and wine tasting area and other high-end foods.

Erewhon Natural Foods president Tony Antoci confirmed Thursday he hopes to open a store at Trancas Country Market to meet the needs of Western Malibu residents by the summer of 2013.

"I think it is underserved. All the west side [of Malibu] has is Pavilions. I don’t think they do a good job at natural organic. We feel there is a need out there," said Antoci, who is currently closing escrow on a home in Western Malibu.

A hearing before the Malibu Planning Commission on a request for a conditional use permit for the store is set for Monday, Oct. 1 at .

The proposed market will be located in the area of , which .

The shopping center is currently undergoing an overhaul, but the current tenants will likely be part of the renovated center, which will have a rustic feel, according to Tony Dorn, the shopping center's commercial broker.

"We’re going to have a lot of independent businesses and local entrepreneurs," Dorn said.

He added that Starbucks will be expanding its space.

"The intention is to work things out with everyone so they have a nice new store," Dorn said.

Erewhon, which has roots are in the Macrobiotic movement of the 1960s, is named after a Utopian novel written by Samuel Butler in the 1800s about a place where people are responsible for their own health.

This will be the second store for Erewhon, which is eyeing other locations in the L.A. area, including Santa Monica.

According to Antoci, the new store would offer natural, grass-fed beef, organic chicken, lamb and seafood, as well as produce grown within 100 miles of Los Angeles.

"The actual protein is going to be natural," Antoci said. "... Anything we do is top of the line health wise."

The store also plans to offer a deli, a beer and wine tasting area and full liquor, as well as its Tonic Bar, which features juices, superfoods, tonics and smoothies made with organic ingredients and supplements.

Learn more about Erewhon on its website at erewhonmarket.com

Marshall Thompson September 06, 2012 at 07:44 PM
Let's hope this store is reasonably priced. Families in Malibu Park don't need or want $9.00 grapefruit. We want real produce and groceries at reasonable prices if they expect locals to patronize them. Diet Coke, please! More icky uber-gentrification and high prices in Malibu approach as the glitterati force gilding Malibu's lilly.
Marshall Thompson September 06, 2012 at 07:51 PM
Wait a minute. Did I just read that there will be wine and beer tasting? So there will be TWO new restaurants serving alcohol AND so will the market? Boy, that will do a lot to improve public safety on PCH north and south...NOT! I can't believe the Planning Commission will go along with this.
Mark Hayes September 06, 2012 at 09:53 PM
Please just bring us a high quality market. I do not enjoy Vons or Ralphs and dont find their produce and meats healthy enough to feed my family. If you want a bargain drive to a big box store up north or over the hill. This shopping center had seen better days and me and many of my friends are looking forward to a great place to eat, shop and hang out.
Laura September 06, 2012 at 10:04 PM
This doesn't really sound like a good replacement for HOWS. We're losing out on this one...
Malibu Girl September 06, 2012 at 11:19 PM
Is a high end, natural food store really what the west end of Malibu needs? I really enjoyed Hows but doubt very much Erewhon will be getting much business from me on a regular basis. As Marshall said (can't believe I'm agreeing with Marshall...) we want real produce and groceries at reasonable prices. Pavilions cannot cope with the traffic they have. Is Erewhon going to be a suitable alternative for everyday grocery shopping? Such a shame it isn't going to be a Trader Joes instead.
Bob September 07, 2012 at 12:28 AM
Or a Sprouts or anything but overpriced nuts, fruits and meat!
Bob September 07, 2012 at 12:32 AM
and how can a tonic bar in one store on Beverly Blvd be Iconic?
Marshall Thompson September 07, 2012 at 12:54 AM
Trader Joe's wold have been perfect! Great selection, great people, great prices, cheap (and not bad) wine. ( I can't believe I'm agreeing with Malibu Girl, LOL!)
Mark Hayes September 07, 2012 at 02:54 AM
As usual there are a lot of critics. Trader Joes has publicly said that they have no interest in a small community like Malibu and Sprouts just opened in Westlake. Many of us who visit the Point Dume center in spite of its woeful parking have seen first hand that the most crowded store is Sunlife. They are making a lot of money because the community is responding to their healthy product. Personally I vote for high quality. Just because Vons slaps an organic sticker on something doesn't give me confidence that they care about what they sell. I am looking forward to having a choice beyond the unhealthy delis of Ralphs and Vons.
Hans Laetz September 07, 2012 at 03:31 AM
I hope they hire locally, starting with our old friends from How's.
Mark Hayes September 07, 2012 at 04:02 AM
One more post tonight. I think "iconic" might have been used incorrectly. It should have reflected over thirty years of business surviving and thriving in the same neighborhood while being surrounded by many competitors and imitations.
Cathey Cadieux September 07, 2012 at 01:29 PM
I was looking forward to Erewhon, but am dismayed about the wine and beer tasting room..a bar/liquor store in a health food store? That is just wrong. People have all the liquor they need at Pavillions, why allow it at Trancas, too? I cringe to think of the beach crowd hanging around a bar at the new Health food store, then going out to drive. wow. You will hear my protest at City Hall on this topic. to Tony Antoci; have you been hanging out with Bob Morris??
jen nelson September 07, 2012 at 05:07 PM
I cant wait for Erewhon....bring it on, the other choices in this town are just sad. We deserve it and it's frankly long over due. I am a 20 year resident of Malibu, not a movie star or millionaire but do enjoy eating right and teaching our kids the same. My girlfriends and I are thrilled !! bring it.
anonymous September 07, 2012 at 07:58 PM
I think Erewhon is exactly what we need! Finally we will have a CHOICE!! If you want clean, healthy, organic food you will have Erewhon, and If you want the opposite of that you will have Von's! It that simple. I was personally glad to see How's go! I swear every time I went in there it was just a bunch of winos in line buying beer, booze and cigarettes!
Malibu Girl September 07, 2012 at 09:22 PM
I agree with you on the meats. I will not buy any deli items at Pavilions at all. Am amending my initial response to say that after another nightmare parking session at Pavilions today and then finding yet again that they did not have what I wanted in stock, I'll take just abut any store where I can park easily and they can keep goods on the shelves... I live so close to Pavilions and yet go out of my way to avoid shopping there. If Erewhon fails to meet my shopping needs I'll just shop over the hill for groceries along with everything else..... Such a shame if it comes to that.
hellwood September 07, 2012 at 11:53 PM
its pretty frustrating to have our government forcing health care on the people when its legal to fill the shelves of local stores with toxic preservatives, artificial sweeteners, pesticide filled GMO produce, antibiotic medicated and artificially colored fish, steroid pumped up meats, and addictive allergy causing additives. these "health" food stores should be the only option and affordable. there is a reason PC greens didn't take over malibu. until everybody refuses to pay for crap food, businesses like this will remain unaffordable and wont survive :(
Marshall Thompson September 08, 2012 at 12:47 AM
If you are worried about contaminated meats then DON'T EAT MEAT. That's what my family does (or dosen't). 25 years veggie. Think of yourselves as environmentalists? Not if you eat meat, period. Being a vegetarian is the MINIMUM requirement for that label, in my opinion. http://en.wikipedia.org/wiki/Environmental_impact_of_meat_production
hellwood September 08, 2012 at 01:20 AM
vegetarians who cant afford land to grow their own food have to worry about GMO's, pesticides, airborne contaminants, tainted soil, and thousands of contaminants in the water including estrogen and heavy metals. no matter what we eat, we have to work way to hard to find nutritious foods. vegetarians aren't safe either
Marshall Thompson September 08, 2012 at 02:05 AM
Right, Hellwood, but vegetarianism is a great step in the right direction. Just because it is not a perfect solution does not mean it lacks value. The negative environmental impact of meat production is huge. Add to that the humane and compassion aspect of not eating animals. Then throw in the carbon footprint stuff. Win-win!
Bruce Rays, Psy.D. September 08, 2012 at 02:16 AM
I am an optimist by nature. I am open to Erewhon being a plus for our community. My family shops at the Farmer's Market for pesticide free foods and we eat free range organic chicken and wild caught fish. I'm glad the grass fed beef and organically raised meats such as lamb will be available. Bring it on. I would also purchase supplements from a store such as this that brings us all these other services and not just sells vitamins. The west end of Malibu needs a natural foods store so we do not have to drive to the other end of town to shop. I will shop for staples at Pavillions or Ralphs as I do now. Why all the opposition? Be happy, preserve Malibu.
Mark Hayes September 08, 2012 at 04:01 AM
Todays LA Times business section carried an article re: the state of the grocery industry preceded by the announcement of the Albertsons closing many stores. The Malibu community has begged developers to find independent business people who will compete against the big chain stores. For an independent market to invest in Malibu and rebuild that old dumpy center should be applauded . Vons will supply some things we need and Erewhon will supply others,its called having a choice. As for the liquor license this location has had a liquor license ever since I came to Malibu. Alexander Trancas Market was a great place and Hows served the community for many years as well. Lets be the optimists Bruce Rays mentions and hope Trancas becomes a great place to hang out with friends and family.
J. Flo September 08, 2012 at 06:45 AM
I agree!
Jeanne September 10, 2012 at 05:07 PM
Welcome! We are excited about your new grocery store. If your food is tasty and nutritious as I suspect it will be, "Bring It On." Thank you for investing into our community. Please let us send us updates.
lifeisgood September 29, 2012 at 12:09 AM
Erewhon Market is a mom & pop business, and I'm glad they'll bring high quality produce and meats/seafood to West Malibu. This will mean I won't need to trek out to TO, SM or Venice for good quality food at Whole Foods, or go 20 minutes up the coast in non-beach traffic to the tiny PC Greens. I like that Erewhon offers bulk items like quinoa to buy as little or as much as I need. Trader Joe's is pretty good, but their quality is not the best in produce, their flowers are 2nd rate and small, and they don't offer high quality, fresh seafood. (Malibu Seafood is excellent but pricey, and the summer lines are to long to visit after 11:30 AM.) Erewhon's president is buying a house in Western Malibu, so perhaps this means that Erewhon is here for the long haul (unless he's planning to retire soon). I hope that Erewhon is responsive to the needs of our community, as voiced by some here about reasonable prices. I also hope that Erewhon (does anyone else think this is a weird name) follow WF's marketing strategy and offer take-out cooked meals and fresh kale salads. I may still visit Pavilions for staples like laundry detergent, toilet paper, and paper towels, but the parking is horrendous.
Jody Kern October 16, 2012 at 02:55 AM
I'm sure Erewhon is a great market but I hear it is the most expensive market in LA. I guess that fits well with the new Malibu, though :>/ Really do like Sunlife's products but feel like I've been pick pocketed the few times I've been there. So it's a special treat one in awhile. Was pretty nice having an inexpensive grocery store close to home. Have a feeling I'm going to walk in there, see the prices, and just get pissed lol...but who knows.
Jody Kern October 16, 2012 at 02:57 AM
^ Meaning a store close to County Line.
Scott K November 02, 2012 at 09:26 PM
Broad Beach here, all for Erewhon! Hope the new Erewhon store is not as dumpy looking as its city location.
Nancy Greene April 08, 2013 at 12:24 AM
Hey lets be thankful that we won't have to go into the mahem on the "other side" to buy an item; food, gift, house hold wants or needs. I think the local family who spent millions of dollars to improve 18 acres is looking out for the community to a degree. We should be positive and thankful. we should hope for the best! It has been a long time coming; it could be a lot worse! Thanks be to God! AMEN.
Birdie Breeze July 04, 2013 at 07:50 PM
I get a good discount every time I shop at Erewhon by showing them my KCRW membership card. I'm thrilled they will be in Trancas. I am a careful alert shopper and I shop for different things from Erewhon, TJ's, and the local farmers markets. I rarely, if ever, go to "whole paycheck". For kombucha tea, I go to pavilions - can't beat the price there for that.

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